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Aronczyk, M. (2008), " 'Living the Brand': Nationality, Globality and the Identity Strategies of Nation Branding Consultants", International Journal of Communication, Vol 2, pp 41-65
d'Astous, A. and Boujbel, L. (2007), "Positioning countries on personality dimensions: Scale development and implications for country marketing", Journal of Business Research, Vol 60, No 3, pp 231-239
Avraham, E. (2009), "Marketing and managing nation branding during prolonged crisis: The case of Israel", Place Branding and Public Diplomacy, Vol 5, No 3, pp 202-212
Berkowitz, P., Gjermano, G., Gomez, L. and Schafer, G. (2007), "Brand China: Using the 2008 Olympic Games to enhance China's image", Place Branding and Public Diplomacy, Vol 3, No 2, pp 164-178
Caldwell, N. and Freire, J.R. (2004), "The differences between branding a country, a region and a city: Applying the Brand Box Model", Journal of Brand Management, Vol 12, No 1, pp 50-61
Dinnie, K., Melewar, T.C., Seidenfuss, K. and Musa, G. (2010), "Nation branding and integrated marketing communications — An ASEAN perspective", International Marketing Review, Vol 27, No 4, pp 388-403
Dinnie, K. (2008), "Japan's Nation Branding: Recent Evolution and Potential Future Paths", Journal of Current Japanese Affairs, Vol 16, No 3, pp 52-65.
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Dinnie, K. (2004), "Place branding: Overview of an emerging literature", J Place Branding, Vol 1, No 1, 2004, pp 106-110
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Dinnie, K. (2002), "Implications of National Identity for Marketing Strategy", The Marketing Review, Vol 2, No 3, pp 285-300
Dooley, G. and Bowie, D. (2005), "Place brand architecture: Strategic management of the brand portfolio", Place Branding, Vol 1, No 4, pp 402-419
Dzenovska, D. (2005), "Remaking the nation of Latvia: Anthropological perspectives on nation branding", Place Branding, Vol 1, No 2, pp 173-186
Fan, Y. (2006), "Nation branding: what is being branded?", Journal of Vacation Marketing, Vol 12, No 1, pp 5-14
Fetscherin, M. and Marmier, P. (2010), "Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study", Place Branding and Public Diplomacy, Vol 6, No 1, pp 58-67
Fetscherin, M. (2010), "The determinants and measurements of a country brand: the country brand strength index", International Marketing Review, Vol 27, No 4, pp 466-479
Florek, M. (2005), "The country brand as a new challenge for Poland", Place Branding, Vol 1, No 2, pp 205-214
Florek, M. and Insch, A. (2008), "The trademark protection of country brands: insights from New Zealand", Journal of Place Management and Development, Vol 1, No 3, pp 292-306
Freire, J.R. (2005), "Geo-branding, are we talking nonsense? A theoretical reflection on brands applied to places", Place Branding, Vol 1, No 4, pp 347-362
Gertner, D. and Kotler, P. (2004), "How can a place correct a negative image?", Place Branding, Vol 1, No 1, pp 50-57
Gnoth, J. (2002), "Leveraging export brands through a tourism destination brand", Journal of Brand Management, Vol 9, No 4/5, pp 262-280.
Gnoth, J. (2007), "The structure of destination brands: Leveraging values", Tourism Analysis, Vol 12, No 5/6, pp 345-358
Gudjonsson, H. (2005), "Nation branding", Place Branding, Vol 1, No 3, pp 283-298
Gilmore, F. (2002), "A country — can it be repositioned? Spain — the success story of country branding", Journal of Brand Management, Vol 9, No. 4-5, pp 281-293
Heslop, L.A., Nadeau, J. and O'Reilly, N. (2010), "China and the Olympics: views of insiders and outsiders", International Marketing Review, Vol 27, No 4, pp 404-433
Iversen, N.M. and Hem, L.E. (2008), "Provenance associations as core values of place umbrella brands", European Journal of Marketing, Vol 42, No 5/6, pp 603-626
Jacobsen, B.P. (2009), "Investor-based place brand equity: a theoretical framework", Journal of Place Management and Development, Vol 2, No 1, pp 70-84
Jansen, S.C. (2008), "Designer nations: Neo-liberal nation branding — Estonia", Social Identities, Vol 14, No 1, pp 121-142
Kaneva, N. (2011). "Nation branding: Toward and agenda for critical research", International Journal of Communication, 5, 117-141.
Kaneva, N. and D. Popescu (2011). "National identity lite: Nation branding in post-communist Romania and Bulgaria", International Journal of Cultural Studies, 14(2), 191-207.
Kaneva, N. (2007). "Meet the New Europeans: EU Accession and the Branding of Post-communist Bulgaria", Advertising & Society Review, 8(4).
Kotler, P. and Gertner, D. (2002), "Country as brand, product, and beyond: A place marketing and brand management perspective", Journal of Brand Management, Vol 9, No 4/5, pp 249-261
Lee, R., Klobas, J., Tezinde, T. and Murphy, J. (2010), "The underlying social identities of a nation's brand", International Marketing Review, Vol 27, No 4, pp 450-465
Loo, T. and Davies, G. (2006), "Branding China: The Ultimate Challenge in Reputation Management?", Corporate Reputation Review, Vol 9, No 3, pp 198-210
Mihailovich, P. (2006), "Kinship branding: A concept of holism and evolution for the nation brand", Place Branding, Vol 2, No 3, pp 229-247
Morgan, N., Pritchard, A. and Piggott, R. (2003), "Destination branding and the role of the stakeholders: The case of New Zealand", Journal of Vacation Marketing, Vol 9, No 3, pp 285-299
Noya, J. (2006), "The symbolic power of nations", Place Branding, Vol 2, No 1, pp 53-67
Ooi, C.-S. (2004), "Poetics and Politics of Destination Branding: Denmark", Scandinavian Journal of Hospitality and Tourism, Vol 4, No 2, pp 107-128
O'Shaughnessy, J. and Jackson, N. (2000), "Treating the nation as a brand: Some neglected issues", Journal of Macromarketing, Vol 20, No 1, pp 56-64
Pant, D. (2005), "A place brand strategy for Armenia: Quality of context and sustainability as competitive advantage", Place Branding, Vol 1, No 3, pp 273-282
Papadopoulos, N. and Heslop, L. (2002), "Country equity and country branding: Problems and prospects", Journal of Brand Management, Vol 9, No. 4-5, pp 294-314
Papadopoulos, N. (2004), "Place branding: Evolution, meaning and implications", Place Branding, Vol 1, No 1, pp 36-49
Passow, T., Fehlmann, R. and Heike, G. (2005), "Country Reputation — From Measurment to Management: The Case of Liechtenstein", Corporate Reputation Review, Vol 7, No 4, pp 309-326
Pike, S., Bianchi, C., Kerr, G. and Patti, C. (2010), "Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market", International Marketing Review, Vol 27, No 4, pp 434-449
Potter, E. (2004), "Branding Canada: The Renaissance of Canada's Commercial Diplomacy", International Studies Perspectives, Vol , No 1, pp 55-60
Quelch, J. and Jocz, K. (2005), "Positioning the nation-state", Place Branding, Vol 1, No 3, pp 229-237
Roy, I.S. (2007), "Worlds Apart: nation-branding on the National Geographic Channel", Media Culture Society, Vol 29, No 4, pp 569-592
Simonin, B. (2008), "Nation Branding and Public Diplomacy: Challenges and Opportunities", The Fletcher Forum of World Affairs, Vol 32, No 3, pp 19-34
Skinner, H. (2005), "Wish you were here? Some problems associated with integrating marketing communications when promoting place brands", Place Branding, Vol 1, No 3, pp 299-315
Skinner, H. (2008), "The emergence and development of place marketing's confused identity", Journal of Marketing Management, Vol 24, No 9/10, pp 915-928
Szondi, G. (2007), "The role and challenges of country branding in transition countries: The Central European and Eastern European experience", Place Branding and Public Diplomacy, Vol 3, No 1, pp 8-20
Szondi, G. (2008), "Public Diplomacy and Nation Branding: Conceptual Similarities and Differences", Discussion Papers in Diplomacy, Netherlands Institute of International Relations 'Clingendael'
van Ham, P. (2001), "The rise of the brand state: The postmodern politics of image and reputation", Foreign Affairs, Vol 80, No 5, pp 2-6
Yan, J. (2003), "Branding and the international community", Journal of Brand Management, Vol 10, No 6, pp 447-456