Welcome to the Centre for Nation Branding

Welcome to the Centre for Nation Branding, part the Centre for Place Branding Network.

The Centre for Nation Branding (CNB) is an independent online centre dedicated to two main objectives:

  • to provide research, consultancy, and training services to public and private sector organizations that are engaged in nation branding activities including tourism and trade promotion, investment attraction, and public diplomacy.
  • to support the teaching of nation branding as an interesting and relevant subject within university degree programmes at both undergraduate and postgraduate level.

CNB adopts a flexible approach to achieving the above objectives by drawing upon a network of established expert professionals and academics on an ad hoc basis; delivering customizable workshops on a variety of nation branding topics; and helping academics to disseminate their nation branding research.

Dr Keith Dinnie
Director
Centre for Nation Branding